United States
Websites for US boutique hotels and vacation rentals
Stryx Collective provides vacation rental website design and boutique hotel website design to businesses in the United States, working remotely from Ballito, South Africa. Hospitality is its first focus industry. Sites are built to take direct bookings, connect to the property management system and track inquiries, calls and bookings.
Tracking and the booking engine
An owner needs to know which pages and searches produce inquiries and bookings. Stryx sets up tracking for inquiries, calls and bookings at launch.
Where a website hands the guest over to a separate booking engine, two problems can follow. The first is tracking. Whether tracking survives the handover depends on the engine and what it allows: sometimes it is lost, not always. The second is design. Booking engines limit design choices, so the booking step often looks and works worse than the well-designed website that led to it.
Property management system integration
Stryx has connected websites to property management systems such as Guesty and Hostaway.
A website can be connected to almost any system, provided the system offers an API or another established way to connect.
Direct bookings
A property's own website is where a guest can book without a listing platform in between. The site has to make that easy: clear availability, clear rates and a short route to an inquiry or booking.
Remote from South Africa
Stryx is not based in the US. It is based in Salt Rock, Ballito, and works remotely. South Africa is 6 hours ahead of US Eastern time in summer and 7 hours ahead in winter. Calls are arranged at a time that suits both parties.
Clients
Stryx works with these hospitality clients outside the US:
- The Bliss Collection, a luxury villa rental business in Cape Town
- Bella Rocca, a beachfront villa rental in East End, Grand Cayman
- Botanica, boutique guest cottages in Grand Cayman
Related pages
How it works
How a website project runs
Ryan Cumming runs the first call, plans the site and builds it.
You can follow the project in a client portal. When a stage needs your input, a task is assigned to you there.
The process can change to suit the project. Where it does, the changes are set out in your proposal.
- 01
Discovery
Business goals, target audience, keyword research, competitor and market research, content gaps, user experience and technical requirements.
- 02
Site architecture
A visual sitemap of every page and how the pages connect.
- 03
UX design
Wireframes that set the layout and flow of each page before any visual design.
- 04
Outlining and copywriting
Each page is outlined and its copy written.
- 05
UI design
The visual design, and a design system so the site stays consistent as it grows.
- 06
Development
A responsive build on a staging server, with performance, integrations and SEO best practice built in.
- 07
Launch
Browser and screen testing, image optimisation and technical SEO checks, then the site goes live on your domain.
What you get
Everything that's included
- Market, keyword and competitor research
- An opportunity report
- A visual sitemap
- UX wireframes
- UI design and a design system
- The built website, tested on staging
- Analytics and conversion tracking set up
- Redirects from old URLs, where the site replaces an existing one
- A handover document: where everything lives, how it is built and who has access
- Launch and post-launch support
Some of the 80+ businesses we work with
Questions
Questions about Websites for US boutique hotels and vacation rentals
Can't see yours? Ask Ryan directly and you'll get a straight answer, usually the same day.
Ask on WhatsAppWhich property management systems has Stryx integrated with a website?
Guesty and Hostaway. A website can be connected to almost any system, provided the system offers an API or another established way to connect.
Does Stryx work with both vacation rentals and boutique hotels?
Yes. Hospitality is its first focus industry, covering hotels, lodges and villas.
When is Stryx available to US clients?
Stryx's working day overlaps with the Eastern morning. South Africa is 6 hours ahead of US Eastern time in summer and 7 hours ahead in winter. Calls are arranged at a time that suits both parties.
How long does a website take to build?
A typical website project takes about 6 to 8 weeks. Complexity, and how quickly content and feedback come back, can make it shorter or longer.
Do you only build in WordPress?
No. WordPress is the usual recommendation for sites that need custom functionality such as bookings, reservations or forms. Where another platform fits better, such as Shopify for e-commerce, Stryx recommends that.
Who owns the website when it is finished?
You do. Once the project is paid in full, the website and the visual elements created for you are yours.
How does payment work?
50% is paid up front and secures your place in the work queue. The remaining 50% is paid before launch.
Will my site rank on Google?
Every site Stryx builds can be indexed by search engines at launch. Rankings depend on many factors and no one can honestly guarantee them. Ongoing SEO is a separate service.
Will I lose my Google rankings if I rebuild my site?
Old URLs are mapped to the new structure and redirected at launch, which keeps the search visibility the old site had earned.
How do I keep track of the project?
You get a login to a client portal where you can see the stage the project is at and any tasks waiting on you.
What happens after launch?
Bugs that existed before launch are fixed at no extra charge. Hosting, backups, updates and content changes are covered by a website care plan.
Start a project
Be the business they find first
Tell Ryan what you sell and who buys it. You'll get a straight answer on what's holding your website back and what to fix first. There's no obligation to go ahead.
More enquiries you can trace. You'll see which search, page or ad brought in each call, booking and form.
Higher in search results. On Google, in the map results and in AI answers, for the searches your customers make.
One person to talk to. Ryan answers on WhatsApp and sends a plain-language report on results every month.
