Google Ads & PPC Management
Google Search Ads Management
Google Search Ads are the text ads that appear above the results when someone searches on Google. Stryx Collective plans and runs Search campaigns that target the searches your customers actually make, sends them to pages built to convert, and measures every campaign in enquiries, calls and bookings rather than clicks.
Why Search Ads
Search Ads reach people at the moment they are looking for what you offer. Someone searching for "villa rental with pool in Ballito" or "emergency dentist near me" already knows what they want. The job is to be there with the right answer.
How Stryx runs Search campaigns
- Keyword planning The searches that signal real intent, grouped by theme, with negative keywords to stop budget going on searches that will never convert.
- Campaign structure Campaigns and ad groups organised so each ad matches the search behind it closely.
- Ads that match the search Ad copy written for each group, with assets such as sitelinks and call buttons where they help.
- Landing pages Each ad sends people to the most relevant page, or to a landing page built for the campaign.
- Tracking first Conversion tracking is set up before any budget is spent.
- Continuous optimisation Bids, keywords and search terms are reviewed as data comes in, and ads are tested against each other.
What makes Search campaigns waste money
- Broad keywords with no negative keywords, so ads show for unrelated searches
- All ads sending traffic to the home page
- No conversion tracking, so nobody knows which keywords bring enquiries
- Campaigns left running on autopilot for months
Your account, your budget
The Google Ads account sits in your name. Your ad budget is paid straight to Google, and the management fee is billed separately. You get a monthly report on enquiries, bookings and cost per result, with what was changed and why.
See Google Ads and PPC management for how engagements run.
How it works
How a Search campaign runs
- 01
Research
The searches your customers make, and what competitors bid on.
- 02
Tracking
Conversion tracking set up and tested.
- 03
Build
Campaigns, ad groups, keywords, negatives and ads.
- 04
Launch
Typically within two weeks of agreement.
- 05
Optimise
Search terms, bids and ads reviewed, with a monthly report.
What you get
Everything that's included
- Keyword research and planning
- Campaign structure and ad copy
- Negative keyword lists
- Conversion tracking
- Ongoing optimisation and ad testing
- Monthly reporting
Some of the 80+ businesses we work with
Questions
Questions about Google Search Ads Management
Can't see yours? Ask Ryan directly and you'll get a straight answer, usually the same day.
Ask on WhatsAppWhat are Google Search Ads?
Text ads that appear above and below the search results when someone searches on Google for terms you choose.
How much should I spend on Google Search Ads?
It depends on how competitive your searches are and how much an enquiry is worth to you. The budget is agreed with you and paid directly to Google.
How soon will I see results?
Ads can bring traffic within days of launch. It takes a few weeks of data to see which keywords bring enquiries and to optimise around them.
What are negative keywords?
Searches you tell Google not to show your ads for, so your budget is not spent on clicks that will never convert.
Do I keep my account if we stop working together?
Yes. The account is in your name from the start.
Start a project
Be the business they find first
Tell Ryan what you sell and who buys it. You'll get a straight answer on what's holding your website back and what to fix first. There's no obligation to go ahead.
More enquiries you can trace. You'll see which search, page or ad brought in each call, booking and form.
Higher in search results. On Google, in the map results and in AI answers, for the searches your customers make.
One person to talk to. Ryan answers on WhatsApp and sends a plain-language report on results every month.
