SEO & AI Search Optimisation
AI Visibility Audit
An AI visibility audit shows how tools such as ChatGPT, Gemini and Google's AI Overviews describe your business, and whether they recommend you or a competitor. Stryx Collective tests the questions your customers actually ask, records the answers and the sources behind them, and sets out what to fix first.
Why check
More people now ask an AI tool for a recommendation before they search or visit a website. If the answer names three of your competitors and not you, you lose the enquiry without ever seeing it. Ordinary analytics does not show this, so the only way to know is to test.
What the audit looks at
- The questions A set of questions your customers are likely to ask, from broad ("best villa rental in Ballito") to specific ("who builds Hostaway websites").
- The answers Whether your business is mentioned, how it is described, and who is named instead.
- The sources Which websites the AI tools draw on, which shows where your business needs to be present.
- Accuracy Whether what the tools say about your services, location and prices is correct.
- Your site Whether your pages give a clear, answer-first summary, consistent business facts, questions and answers, and structured data that AI tools can use.
- The SEO fundamentals AI tools find businesses through search results, so the audit checks the basics that decide whether you are found at all.
What you get from it
The findings are written up with a prioritised list of fixes. Some are on your own site, such as rewriting key pages answer-first or adding structured data. Others are off-site, such as the directories, review sites and publications the AI tools rely on.
After the audit
The fixes can be done by your team or by Stryx as part of AI search optimisation. Running the same questions again later shows whether things have moved.
A note on guarantees
AI answers change from one day to the next and differ between tools. No one can guarantee a mention. What the audit gives you is a clear picture of where you stand and what is in your control.
How it works
How the audit runs
- 01
Agree the questions
The questions your customers ask, and the competitors to compare against.
- 02
Test
The questions are run across the main AI tools and the answers recorded.
- 03
Trace the sources
The sites the answers draw on are noted.
- 04
Review your site
Pages, business facts and structured data checked.
- 05
Report
Findings and a prioritised list of fixes.
What you get
Everything that's included
- The questions tested and the answers recorded
- Who gets mentioned instead of you, and the sources behind the answers
- A review of your site's answer-readiness and structured data
- A prioritised list of on-site and off-site fixes
Some of the 80+ businesses we work with
Questions
Questions about AI Visibility Audit
Can't see yours? Ask Ryan directly and you'll get a straight answer, usually the same day.
Ask on WhatsAppWhat is an AI visibility audit?
A test of how AI tools such as ChatGPT describe your business when your customers ask them questions, with a list of what to fix.
Which AI tools do you test?
The main assistants people use for recommendations, such as ChatGPT, Gemini and Google's AI Overviews.
Can you guarantee ChatGPT will recommend my business?
No. AI answers change and differ between tools. The audit shows where you stand and what is in your control.
Is this different from an SEO audit?
It overlaps, because AI tools rely on search results. An SEO audit focuses on how you rank. An AI visibility audit focuses on whether AI answers mention you and what they say.
What happens after the audit?
Your team can make the fixes, or Stryx can as part of AI search optimisation.
Start a project
Be the business they find first
Tell Ryan what you sell and who buys it. You'll get a straight answer on what's holding your website back and what to fix first. There's no obligation to go ahead.
More enquiries you can trace. You'll see which search, page or ad brought in each call, booking and form.
Higher in search results. On Google, in the map results and in AI answers, for the searches your customers make.
One person to talk to. Ryan answers on WhatsApp and sends a plain-language report on results every month.
