SEO & AI Search Optimisation
Technical SEO
Technical SEO is the work that lets search engines crawl, understand and index a website: its structure, speed, URLs, redirects, structured data and the code behind each page. Stryx Collective finds the technical problems holding a site back, ranks them by impact and fixes them, so the content on the site gets a fair chance to rank.
Why it comes first
Good content on a site that search engines cannot crawl or understand does not rank. Technical problems are often invisible to the people running the site: the pages look fine in a browser while search engines see duplicates, dead ends or nothing at all. AI tools find businesses through search results, so the same problems keep a site out of AI answers too.
What technical SEO covers
- Crawling and indexing Which pages search engines can reach, which they are told to ignore, and whether the important ones are indexed.
- Site structure Clean URLs, internal links that lead to the pages that matter, and no orphaned pages.
- Duplicate and competing pages Duplicate content and pages that compete for the same search, cleared up so each page has one job.
- Redirects and broken links Old URLs pointed at their replacements, with no chains or dead ends.
- Speed and Core Web Vitals How fast pages load and respond, especially on mobile.
- Structured data Schema markup that tells search engines what the business, its services and its pages are.
- Headings and page markup A correct heading structure and the basic tags on every page.
- Sitemaps and Search Console An up-to-date sitemap, submitted to Google, and errors in Search Console worked through.
- International set-up Language and region tags for sites that serve more than one country. See international SEO.
Fix, not just report
A list of technical issues is only useful if someone fixes them. Stryx builds and maintains websites as well as optimising them, so the fixes are made in the site itself, whether that is WordPress, WooCommerce or a headless build. On a site built by someone else, Stryx can work with your developer or make the changes directly.
Where to start
A SEO audit is the usual first step. It covers technical SEO alongside content and structure, and ends with a prioritised list of what to fix. Technical SEO is also part of every ongoing SEO engagement and every site Stryx builds.
How it works
How technical SEO work runs
- 01
Crawl and review
The site is crawled and checked against Search Console data.
- 02
Prioritise
Issues are ranked by their impact on search, with the most serious first.
- 03
Fix
Changes are made in the site, tested on staging where needed.
- 04
Verify
Fixes are checked in Search Console and with a fresh crawl.
- 05
Monitor
Errors are watched so new problems are caught early.
What you get
Everything that's included
- A technical review of the site
- A prioritised list of issues
- The fixes, made in the site
- Structured data for key pages
- An updated sitemap, submitted to Google
Some of the 80+ businesses we work with
Questions
Questions about Technical SEO
Can't see yours? Ask Ryan directly and you'll get a straight answer, usually the same day.
Ask on WhatsAppWhat is technical SEO?
The work that lets search engines crawl, understand and index a website: structure, URLs, redirects, speed, structured data and page markup.
How do I know if my site has technical SEO problems?
Search Console shows some of them. A crawl of the site and a technical review show the rest, ranked by how much each one matters.
Can you fix the problems as well as find them?
Yes. Stryx builds and maintains websites, so fixes are made in the site itself.
Do Core Web Vitals matter for rankings?
They are one of many signals. Speed matters more for visitors than for rankings, because slow pages lose people before they read anything.
Does technical SEO help with AI search?
Yes. AI tools find businesses through search results, so a site that search engines cannot crawl or understand is also missing from AI answers.
Start a project
Be the business they find first
Tell Ryan what you sell and who buys it. You'll get a straight answer on what's holding your website back and what to fix first. There's no obligation to go ahead.
More enquiries you can trace. You'll see which search, page or ad brought in each call, booking and form.
Higher in search results. On Google, in the map results and in AI answers, for the searches your customers make.
One person to talk to. Ryan answers on WhatsApp and sends a plain-language report on results every month.
