SEO & AI Search Optimisation
WordPress SEO
WordPress SEO is search optimisation for sites built on WordPress, where much of what helps or hurts rankings comes from how the site is built: its theme, page builder, plugins and settings. Stryx Collective builds and maintains WordPress sites, so WordPress SEO covers the build as well as the content.
Where WordPress sites go wrong
WordPress can rank very well. The problems usually come from how a particular site was put together:
- Heavy page builders and themes Bloated code that slows pages and buries the content.
- Duplicate and thin pages Tag archives, author pages, attachment pages and filtered URLs that create many near-identical pages.
- Plugin clutter Several plugins doing overlapping jobs, sometimes two SEO plugins fighting each other.
- Headings used for styling Headings chosen for how they look rather than what they mean, which confuses search engines.
- Changed URLs with no redirects Pages renamed or moved, leaving broken links behind.
- Settings left at their defaults Titles, descriptions, sitemaps and structured data never set up properly.
How Stryx does WordPress SEO
- Structure One topic per page, a clean URL structure, and archives that are either useful or kept out of the index.
- Speed A lean build, optimised images, caching and a CDN. New sites are built with Bricks Builder, which produces light pages.
- SEO settings SEOPress set up for titles, descriptions, sitemaps and structured data.
- Structured content Custom post types and fields for content such as services, locations or properties, so it can be marked up with the right schema automatically.
- Redirects Old URLs pointed to their new homes, and kept that way.
- Content Pages written for the person searching, answer first, with questions and answers where they help.
- Maintenance Updates, backups and monitoring through a care plan, so the site stays fast and secure.
A site you did not build
Most WordPress SEO work starts on a site someone else built. It begins with an SEO audit to find what the theme, builder and plugins are doing. Some problems are fixed in place. Where the foundation is the problem, a rebuild on a cleaner stack may be the better investment, with every URL redirected.
WooCommerce
Online shops on WordPress have their own SEO challenges, from product variations to filtered category pages. See e-commerce SEO.
How it works
How WordPress SEO runs
- 01
Audit
Theme, builder, plugins, settings, structure and content reviewed.
- 02
Fix the foundation
Settings, duplicate pages, redirects and speed.
- 03
Structure content
Pages mapped to searches, with schema from structured fields.
- 04
Build content
Pages improved or written month by month.
- 05
Maintain and measure
The site kept updated, and results tracked on enquiries and bookings.
What you get
Everything that's included
- A review of how the WordPress build affects search
- SEO settings, sitemaps and structured data set up properly
- Duplicate and thin pages cleaned up
- Redirects for changed URLs
- Speed improvements
- Ongoing content and optimisation
Some of the 80+ businesses we work with
Questions
Questions about WordPress SEO
Can't see yours? Ask Ryan directly and you'll get a straight answer, usually the same day.
Ask on WhatsAppIs WordPress good for SEO?
Yes, when the site is built well. Most WordPress SEO problems come from heavy themes and builders, plugin clutter and settings left at their defaults.
Which SEO plugin do you use?
SEOPress, on sites Stryx builds. On existing sites the current plugin is reviewed first. One SEO plugin is enough.
Does my page builder affect SEO?
It can. Heavy builders add code that slows pages. New Stryx sites are built with Bricks Builder, which produces light pages.
Can you do SEO on a WordPress site you did not build?
Yes. Most WordPress SEO work starts with an audit of a site someone else built.
Should I rebuild my WordPress site for SEO?
Only if the foundation is the problem. Many issues can be fixed in place. The audit shows which applies.
Start a project
Be the business they find first
Tell Ryan what you sell and who buys it. You'll get a straight answer on what's holding your website back and what to fix first. There's no obligation to go ahead.
More enquiries you can trace. You'll see which search, page or ad brought in each call, booking and form.
Higher in search results. On Google, in the map results and in AI answers, for the searches your customers make.
One person to talk to. Ryan answers on WhatsApp and sends a plain-language report on results every month.
