SEO & AI Search Optimisation
E-commerce SEO
E-commerce SEO helps an online shop's category and product pages show up when people search for what it sells. Stryx Collective works on WooCommerce and Shopify shops, starting with the structure that most often holds shops back, such as duplicate filtered URLs and thin category pages, and measuring results in sales.
Where shops lose search traffic
- Duplicate URLs Filters, sorting options and product variations create thousands of near-identical pages that waste search engines' attention.
- Thin category pages A grid of products with no words, so search engines have little to go on for the searches that matter most.
- Copied product descriptions Manufacturer text used by every other shop selling the same product.
- Out-of-stock and discontinued products Pages removed without a redirect, losing the visibility they had built.
- Missing structured data Products without the markup that shows prices, availability and reviews in search results.
- Slow pages Large images and heavy apps or plugins that slow the pages buyers land on.
How Stryx approaches it
- Category pages first Category pages usually target the most valuable searches. They are given useful content, a clear structure and internal links.
- Control duplicates Filtered and sorted URLs are kept out of the index or pointed at the main page, so search engines focus on the pages that matter.
- Product pages that answer questions Original descriptions, specifications, delivery and returns information.
- Product structured data Prices, availability and reviews marked up correctly.
- A plan for stock changes Out-of-stock pages kept where they will return, and discontinued products redirected to the closest match.
- Speed Images, apps and plugins reviewed for their effect on load time.
- Content that supports buying Guides and comparisons that answer pre-purchase questions and link to the right categories. See content strategy.
- Measured in sales E-commerce tracking shows which pages and searches bring revenue.
WooCommerce and Shopify
On WooCommerce, Stryx can work on the site itself, from templates to performance. On Shopify, the work focuses on structure, content, structured data and the settings the platform allows.
Building a new shop
SEO is easiest to get right before launch. A new shop built by Stryx is planned around the searches its customers make from the start. See e-commerce website design.
How it works
How e-commerce SEO runs
- 01
Audit
Structure, duplicates, category and product pages, structured data and speed.
- 02
Fix the structure
Duplicate URLs controlled, redirects for removed products.
- 03
Improve categories
Content and internal links on the most valuable category pages.
- 04
Improve products
Descriptions and structured data, starting with the best sellers.
- 05
Measure
Revenue from organic search tracked and the plan adjusted.
What you get
Everything that's included
- An audit of the shop's structure and pages
- Duplicate URL control
- Improved category and product pages
- Product structured data
- A plan for out-of-stock and discontinued products
- Reporting on organic revenue
Some of the 80+ businesses we work with
Questions
Questions about E-commerce SEO
Can't see yours? Ask Ryan directly and you'll get a straight answer, usually the same day.
Ask on WhatsAppWhat is e-commerce SEO?
SEO for online shops, focused on making category and product pages show up for the searches buyers make.
Do you work with Shopify as well as WooCommerce?
Yes. On WooCommerce Stryx can change the site itself. On Shopify, the work covers structure, content, structured data and the settings the platform allows.
Should I write my own product descriptions?
Yes, for the products that matter most. Manufacturer descriptions are shared by every shop selling the same product.
What should I do with out-of-stock products?
Keep the page if the product will return. If it is gone for good, redirect it to the closest match.
How do you measure e-commerce SEO?
By revenue from organic search, tracked through e-commerce analytics.
Start a project
Be the business they find first
Tell Ryan what you sell and who buys it. You'll get a straight answer on what's holding your website back and what to fix first. There's no obligation to go ahead.
More enquiries you can trace. You'll see which search, page or ad brought in each call, booking and form.
Higher in search results. On Google, in the map results and in AI answers, for the searches your customers make.
One person to talk to. Ryan answers on WhatsApp and sends a plain-language report on results every month.
