Google Ads & PPC Management
Google Ads Conversion Tracking Setup
Conversion tracking records the actions that matter to your business, such as enquiries, calls, bookings and sales, and connects them to the ads and searches that produced them. Stryx Collective sets up conversion tracking in Google Ads, Google Analytics 4 and Google Tag Manager before any ad budget is spent, so every decision is based on results.
Why it comes first
Without conversion tracking, you can see what an ad costs but not what it earns. Automated bidding, which most Google Ads campaigns now use, depends on it completely: if Google is told the wrong action counts as a result, it spends your budget finding more of the wrong action.
That is why every Stryx ads engagement starts here.
What gets tracked
The actions depend on the business. Typical ones:
- Enquiry forms submitted
- Phone calls from ads and from the website
- Bookings and reservations
- Sales in an online shop, with their value
- WhatsApp or email clicks, where those are how customers get in touch
Each one is defined so it is counted once, at the moment it really happens, and not when someone merely views a page.
How Stryx sets it up
- Google Tag Manager to manage tags in one place.
- Google Analytics 4 with key events for the actions that matter.
- Google Ads conversions, imported or tagged directly, with values where possible.
- Meta conversion events, where Meta Ads are part of the plan. See Meta Ads.
- Testing Every conversion is tested end to end before campaigns rely on it.
- Consent and privacy Tracking set up in line with your privacy notice and the consent your visitors give.
Tracking that survives your website
Tracking often breaks when a booking or checkout happens on another system's domain, such as a hosted booking engine. Where possible, the journey is kept on your own site or tracked across the hand-off, so results are not lost at the redirect. See hospitality systems integration for an example.
Fixing existing tracking
Many accounts already have tracking that is duplicated, missing or counting the wrong things. A Google Ads audit checks it, and the fixes are made as part of this set-up.
Beyond ads
The same tracking shows what your SEO and website bring in. It is the basis for reporting on enquiries and bookings rather than visits across all of Stryx's work. See Google Ads and PPC management.
How it works
How tracking set-up runs
- 01
Define
Agree which actions count as results, and what each is worth.
- 02
Audit
Check what is already in place.
- 03
Set up
Tag Manager, GA4 key events and Google Ads conversions.
- 04
Test
Every conversion tested end to end.
- 05
Document
A short record of what is tracked and how.
What you get
Everything that's included
- An agreed list of conversion actions
- Google Tag Manager set-up
- GA4 key events
- Google Ads conversions, with values where possible
- End-to-end testing
- A record of what is tracked
Some of the 80+ businesses we work with
Questions
Questions about Google Ads Conversion Tracking Setup
Can't see yours? Ask Ryan directly and you'll get a straight answer, usually the same day.
Ask on WhatsAppWhat is conversion tracking?
Recording the actions that matter to your business, such as enquiries, calls, bookings and sales, and connecting them to the ads and searches that led to them.
Why do I need it before running ads?
Without it you cannot tell which ads bring results, and Google's automated bidding has nothing reliable to optimise for.
Can you track phone calls?
Yes. Calls from ads and clicks on phone numbers on your website can be tracked.
Can you track bookings made on another system?
Often, yes. It depends on the booking system. Where possible the journey is kept on your site or tracked across the hand-off.
Does tracking comply with privacy laws?
Tracking is set up in line with your privacy notice and the consent your visitors give. Your privacy notice itself remains your responsibility.
Start a project
Be the business they find first
Tell Ryan what you sell and who buys it. You'll get a straight answer on what's holding your website back and what to fix first. There's no obligation to go ahead.
More enquiries you can trace. You'll see which search, page or ad brought in each call, booking and form.
Higher in search results. On Google, in the map results and in AI answers, for the searches your customers make.
One person to talk to. Ryan answers on WhatsApp and sends a plain-language report on results every month.
