Industry
Healthcare websites, SEO and Google Ads for clinics, specialists and health brands
We design medical and healthcare websites, run medical SEO and manage Google Ads for clinics, specialists, dentists, wellness practices and health brands. Patients judge a practice by its website before they ever call, so we build sites that look as professional as your care, make booking easy and respect the advertising rules your profession works under.
What patients look for before they book
Choosing a doctor, clinic or specialist is a trust decision. Patients search their symptom or the treatment they need, compare a few practices on their phone and look for the same things every time: who will treat me, are they qualified, is it near me, what does it cost and how do I book? A dated website, a buried phone number or vague information about the practitioners is enough to send them to the next result.
What we build for clinics and practices
- A website that earns trust quickly Clear practitioner profiles with qualifications, the treatments and services you offer, your location and hours, and real photography of your practice. See our web design service.
- Easy booking Online booking through your practice system where you have one, click-to-call and WhatsApp on every page, and short enquiry forms that ask only what you need.
- A page for each treatment or service Patients search for specific treatments and conditions, and a focused page for each one ranks better and answers their questions properly.
- Accessible and fast Readable text, good contrast and simple navigation for every age group, and pages that load quickly on any phone.
- Privacy handled properly Enquiry forms and tracking set up with patient privacy and data protection law, such as POPIA in South Africa, in mind.
Healthcare advertising rules
Medical websites work under stricter rules than most. In South Africa, the HPCSA's ethical rules prohibit canvassing and touting. Patient testimonials and reviews used to promote a practitioner can fall foul of those rules, so confirm the position with the HPCSA before you use them. Other countries have their own regulators and rules. We write and structure your site to stay factual, and we flag anything that needs your sign-off. We give guidelines only. You confirm the final rules with the HPCSA and remain responsible for compliance, but you won't be handed a site that creates problems for you.
Medical SEO
Google holds health content to a higher standard because it can affect people's wellbeing. Medical SEO means clear authorship by qualified practitioners, accurate and up-to-date information, and a strong local presence so you appear when patients search near you. We build treatment and condition pages, look after your Google Business Profile and reviews, and add the structured data that tells search engines who your practitioners are and where you practise. Learn more about our SEO service and local SEO.
Patients also ask AI tools such as ChatGPT and Google's AI Overviews for advice on where to go. We make sure your practice is described accurately where those tools look. Read more about AI search optimisation.
Google Ads for clinics
Healthcare is one of the more restricted categories on Google Ads: some treatments need certification and certain wording isn't allowed. We set campaigns up within those policies, target the treatments and areas that bring the patients you want, and track calls and bookings with conversion tracking, so you know what each new patient costs.
Who we work with
Our healthcare clients include private clinics, specialists and health brands in South Africa and abroad, among them Novo Clinic in the Cayman Islands and Vita Cure Global. Every project is run by Ryan Cumming, the founder, from first call to launch.
After launch
Practitioners join, hours change and new treatments are added. Our website care plans cover hosting, security updates, backups and small changes, so your site stays accurate without you having to think about it.
Clients in healthcare & clinics
healthcare & clinics
What we do in this sector
Medical Website Design
Medical website design is the work of building a site that tells patients who you are, what you treat and how to book, in wording your profession's rules allow. We design and build medical websites for practices, clinics and health brands, with booking, accessibility and privacy planned from the start, not added at the end.
Clinic Website Design
Clinic website design has to serve several practitioners, many treatments and a busy front desk at once. We design and build websites for multi-practitioner, aesthetic and wellness clinics, mostly on WordPress, so that each practitioner, treatment and location has its own page and your team can keep them current without a developer.
Websites for Doctors & Medical Specialists
A doctor's or specialist's website has one main job: to let a patient or a referring doctor confirm who you are, what you treat, where you consult and how to get an appointment. We handle doctor website design for GPs, surgeons and specialists, setting this out factually, under your own name, within your profession's advertising rules.
Medical & Healthcare SEO
Medical SEO is search engine optimisation for healthcare providers. Google treats health as a topic where wrong information can harm people, so it gives more weight to content that shows experience, expertise, authoritativeness and trust. Our method makes those visible: named clinical authors, reviewed pages, accurate practice details and a properly managed local presence.
Medical Tourism Websites
Medical tourism website design has to cover what a local patient never needs: travel, length of stay, aftercare once home and a contact person in another time zone. We design websites for clinics and hospitals that treat international patients, with those answers built into every treatment page and the enquiry process.
Google Ads for clinics and healthcare
Google Ads for healthcare works under tighter rules than most sectors. Google limits which health services can be advertised, where, and to which audiences, and your professional body limits what an ad may say. We manage Google Ads for clinics and practices within both sets of rules, and track the calls and bookings that result.
Websites
Sites we've built in this sector
Dr Jess Beningfield Aesthetic and wellness practice
Legacy Med Executive medical assessments
Kerryn Cumming Biokineticist
What we do
How we help healthcare businesses win more work
Each service works on its own, and they work better together.
Web design & development
A fast site built around how your customers decide, with a booking or enquiry one tap away.
SEO & AI search
Found in Google, the map results and AI answers for the searches that bring in work.
Google Ads & PPC
Paid search and social measured in enquiries and bookings, not clicks.
Website care plans
Hosting, updates, backups and fixes, so the site keeps working long after launch.
Questions
Questions about working with us
Can't see yours? Ask Ryan directly and you'll get a straight answer, usually the same day.
Ask on WhatsAppHow much does a medical website cost?
It depends on the number of practitioners, treatments and locations you need pages for, and whether we connect an online booking system. We quote after an initial discussion to understand the scope, in your currency.
Can patients book appointments through the website?
Yes. If your practice management or booking system offers online booking, we build it into your site. If not, we set up simple booking requests by form, phone or WhatsApp that go straight to your reception team.
Is my website allowed to show patient reviews?
It depends on where you practise and your profession's rules. In South Africa, the HPCSA's ethical rules prohibit canvassing and touting. Patient testimonials and reviews used to promote a practitioner can fall foul of those rules, so confirm the position with the HPCSA before you use them. We'll advise on your situation, but we give guidelines only. Check final decisions with your professional body.
What is medical SEO?
Medical SEO is search engine optimisation for healthcare providers. Because health information can affect people's wellbeing, Google expects clear authorship, qualified expertise and accurate content. It also covers local search, so your practice appears when patients nearby search for a treatment or specialist.
Can you run Google Ads for a medical practice?
Yes. Healthcare ads have extra restrictions, and some treatments need Google certification before ads can run. We set up campaigns within those policies, and track the calls and bookings they bring in.
Do you work with practices outside South Africa?
Yes. We work with clinics and health brands abroad, including in the Cayman Islands, and price in your currency. Meetings happen over video at times that suit your time zone.
Start a project
Be the business they find first
Tell Ryan what you sell and who buys it. You'll get a straight answer on what's holding your website back and what to fix first. There's no obligation to go ahead.
More enquiries you can trace. You'll see which search, page or ad brought in each call, booking and form.
Higher in search results. On Google, in the map results and in AI answers, for the searches your customers make.
One person to talk to. Ryan answers on WhatsApp and sends a plain-language report on results every month.
