Service
Google Ads & PPC Management
Google Ads and PPC management is planning, running and improving paid campaigns on Google and Meta so they bring in enquiries, bookings and sales. Stryx Collective sets up conversion tracking before any budget is spent, keeps every account in your name, and bills its fee separately from your ad spend, so you always see what goes to media.
Measured in results, not clicks
A campaign that brings plenty of clicks and no enquiries is an expensive way to buy traffic. Every Stryx campaign starts with conversion tracking for the actions that matter to your business, such as enquiries, calls, bookings or sales. Budget decisions are then made on cost per result, not on clicks or impressions.
How Stryx works
- You own every account Your Google Ads, Analytics and Search Console accounts sit in your name. Stryx works in them with access you grant, and if you ever move on, there is nothing to hand back.
- Ad spend stays separate Your budget is paid straight to Google or Meta from your own account. The management fee is billed separately.
- Reports in plain language A monthly report on enquiries, bookings and cost per result, with what was changed and why.
- Continuous optimisation Bids, keywords and ads are adjusted as the data comes in, and ads are tested against each other to find what works.
What is included
- Strategy and keyword planning Who you want to reach, what they search for, and where your budget will work hardest.
- Ad creation Ad copy and assets written for each campaign.
- Landing page optimisation The page an ad sends people to matters as much as the ad. See landing page design.
- Monthly reporting Results in plain language, and regular review meetings.
Campaign types
- Google Search Ads for people actively searching for what you offer.
- Performance Max and Shopping for e-commerce and businesses that want reach across Google's networks.
- Meta Ads on Facebook and Instagram, for reaching people before they search.
Taking over an existing account
If you already run Google Ads and are not sure it is working, a Google Ads audit shows where the budget goes, what is being tracked, and what to change first.
How quickly it starts
Campaigns typically launch within two weeks of agreement. The process is a kick-off session, then access to your accounts, then launch, followed by feedback and regular reviews.
Google Ads in South Africa
For South African businesses, Google Ads accounts are billed in rand, so budgets, spend and results are read in the same currency as the sales they produce. Stryx is based in Salt Rock, Ballito, in KwaZulu-Natal, and works remotely with clients across South Africa in the same time zone. Clients include Wigs By Rivka, a custom wigs business in Johannesburg, and LDT Learning Solutions, a tutoring and learning support business in Salt Rock.
Google Ads and SEO
Ads bring traffic within days but stop when the budget does. SEO takes months but keeps working. Many businesses run ads first, learn which searches convert, and then point their SEO at those searches.
How it works
How a Google Ads engagement runs
- 01
Kick-off
Goals, audience, budget, and what a good result looks like for your business.
- 02
Access and tracking
Accounts you do not have yet are opened in your name, and Stryx is added as a user. Conversion tracking is set up and tested before any budget is spent.
- 03
Strategy and build
Keyword planning, campaign structure, ads and landing pages.
- 04
Launch
Campaigns typically go live within two weeks of agreement.
- 05
Optimise and report
Bids, keywords and ads adjusted continuously, with a monthly report and regular review meetings.
What you get
Everything that's included
- Conversion tracking for the actions that matter
- Strategy and keyword planning
- Campaign build and ad creation
- Landing page recommendations or optimisation
- Continuous optimisation, including ad testing
- A monthly report on enquiries, bookings and cost per result
- Regular review meetings
Some of the 80+ businesses we work with
Questions
Questions about Google Ads & PPC Management
Can't see yours? Ask Ryan directly and you'll get a straight answer, usually the same day.
Ask on WhatsAppIs the ad budget included in your fee?
No. Your ad budget is paid directly to Google or Meta from an account in your name. The management fee is billed separately, so you can always see exactly what you spend on media.
Who owns the Google Ads account?
You do. The account sits in your name, and Stryx works in it with access you grant.
Is Google Ads billed in rand?
Yes. Google Ads accounts for South African clients are billed in rand, so spend and results are read in the same currency as sales. Ad spend is billed by Google directly to you.
How quickly can campaigns start?
Typically within two weeks of agreement, after the kick-off session and access to your accounts.
How do you measure results?
In enquiries, calls, bookings or sales, depending on the business. Conversion tracking is set up before any budget is spent.
Do you manage Meta Ads as well?
Yes. Facebook and Instagram campaigns are run alongside Google Ads, with the same tracking and reporting.
Should I start with SEO or Google Ads?
It depends how soon you need enquiries. Ads bring traffic within days but stop when the budget does. SEO takes months but keeps working. Many businesses run ads first and use what they learn to guide their SEO.
Start a project
Be the business they find first
Tell Ryan what you sell and who buys it. You'll get a straight answer on what's holding your website back and what to fix first. There's no obligation to go ahead.
More enquiries you can trace. You'll see which search, page or ad brought in each call, booking and form.
Higher in search results. On Google, in the map results and in AI answers, for the searches your customers make.
One person to talk to. Ryan answers on WhatsApp and sends a plain-language report on results every month.
