Google Ads & PPC Management
Performance Max & Shopping Campaigns
Performance Max and Shopping are Google's automated campaign types that show your ads and products across Search, Shopping, YouTube, Display, Gmail and Maps. Stryx Collective sets them up on accurate conversion tracking and a clean product feed, because the automation can only optimise for what it is told and shown.
What Performance Max does
A Performance Max campaign takes your budget, goals, ad assets and audience signals, and lets Google decide where and when to show ads across all its channels. Shopping campaigns show your products, with image and price, in Google Shopping and the search results.
For online shops, the two usually work together, driven by a product feed from your shop.
Why the set-up matters more than usual
Automation is only as good as what it learns from:
- Conversion tracking If Google is told the wrong thing counts as a conversion, it will find more of the wrong thing. Tracking real sales and enquiries, with values where possible, is the first step. See conversion tracking.
- The product feed Titles, descriptions, images, prices and availability that are accurate and complete. Feed quality decides which searches your products can appear for.
- Assets Good headlines, descriptions, images and video give the campaign material to work with.
- Audience signals Your customer lists and website visitors point the campaign at the right people from the start.
- Structure Products grouped by margin, category or performance, so budget goes where it earns most.
Keeping control
Automated campaigns still need people watching them. Stryx reviews search themes, placements, asset performance and product results, removes what wastes budget, and adjusts the structure as data comes in.
Who it suits
- WooCommerce and other online shops with a product catalogue
- Businesses with good conversion tracking and enough volume for the automation to learn from
- Advertisers who already run Search campaigns and want more reach
For businesses with little conversion data, Search Ads are usually the better place to start.
Your account, your budget
The account sits in your name, ad spend is paid directly to Google, and the fee is billed separately. Monthly reports show sales, cost per result and return on ad spend.
How it works
How a Performance Max campaign runs
- 01
Tracking
Sales and enquiries tracked, with values where possible.
- 02
Feed
The product feed checked and improved in Merchant Center.
- 03
Build
Asset groups, audience signals and product groupings.
- 04
Launch
Typically within two weeks of agreement.
- 05
Optimise
Assets, products and structure reviewed, with a monthly report.
What you get
Everything that's included
- Conversion tracking with values
- A reviewed and improved product feed
- Performance Max and Shopping campaign set-up
- Asset groups and audience signals
- Ongoing optimisation and monthly reporting
Some of the 80+ businesses we work with
Questions
Questions about Performance Max & Shopping Campaigns
Can't see yours? Ask Ryan directly and you'll get a straight answer, usually the same day.
Ask on WhatsAppWhat is Performance Max?
A Google Ads campaign type that uses automation to show your ads across Search, Shopping, YouTube, Display, Gmail and Maps from a single campaign.
Is Performance Max good for e-commerce?
It can be, when conversion tracking is accurate and the product feed is clean. Without those, the automation optimises for the wrong things.
What is a product feed?
A file of your products, with titles, prices, images and availability, that Google uses to show Shopping ads. It is usually generated from your online shop.
Should I start with Performance Max or Search?
Businesses with little conversion data usually start with Search. Performance Max works best once there is enough data for the automation to learn from.
Can you connect my WooCommerce shop to Google Shopping?
Yes. The product feed is set up from the shop and checked in Merchant Center.
Start a project
Be the business they find first
Tell Ryan what you sell and who buys it. You'll get a straight answer on what's holding your website back and what to fix first. There's no obligation to go ahead.
More enquiries you can trace. You'll see which search, page or ad brought in each call, booking and form.
Higher in search results. On Google, in the map results and in AI answers, for the searches your customers make.
One person to talk to. Ryan answers on WhatsApp and sends a plain-language report on results every month.
