United Kingdom
An SEO consultant for UK businesses
Stryx Collective provides SEO consulting to UK businesses, working remotely from Ballito, South Africa. It is a specialist consultancy, not a volume agency. Work starts with the fundamentals of the site, then covers AI search, and is measured on enquiries, calls and bookings.
A consultant, not a volume agency
A UK business that works with Stryx deals with one person: Ryan Cumming, the founder and lead consultant, who is a former Brand and Marketing Manager. Stryx makes no ranking claims and gives no ranking guarantees. It is not based in the UK. It is based in Salt Rock, Ballito, in South Africa, and works remotely.
Fundamentals first
The work begins with the site itself. Pages are built correctly, each page covers one topic, and no two pages compete for the same search. Stryx does not buy links and does not publish mass-generated copy. For businesses that serve a local area, the work includes the Google Business Profile.
AI search
People now ask ChatGPT and similar tools the questions they used to type into Google. Stryx gets the core SEO right first. It then adds summaries at the top of pages and clear questions and answers.
Measured on enquiries
SEO is a monthly service. Results are measured on enquiries, calls and bookings.
Working hours
South Africa is 1 hour ahead of the UK in summer and 2 hours ahead in winter. Calls are arranged at a time that suits both parties.
Clients
Stryx works with these UK clients:
- Prof. Ali Noorani, an orthopaedic surgeon in London
- Snapics, a nursery school and dance photography business in Kent
Stryx does SEO for The Bliss Collection, a luxury villa rental business in Cape Town.
Related pages
How it works
How an SEO engagement runs
- 01
Research
Keywords, competitors, the market and the gaps in your current content.
- 02
Fix the foundation
Technical problems, page structure, cannibalisation and tracking are put right first. Where an Analytics, Search Console or Google Business Profile account is missing, it is opened in your name, and Stryx is added as a user. Before the monthly work starts, you and Stryx agree what counts as a result and test that it is being recorded.
- 03
Plan
Topics are mapped so each page has one job, and the order of work is set by what will move the business most.
- 04
Build
Pages are improved or written, schema is added and local listings are worked on, month by month.
- 05
Measure
Results are judged on enquiries, calls and bookings, and the plan is adjusted.
What you get
Everything that's included
- Keyword research
- Competitor and market research
- A content gap analysis
- An opportunity report
- A topic plan with one job per page
- Tracking for the actions that matter to the business
- Ongoing monthly SEO work against that plan
Some of the 80+ businesses we work with
Questions
Questions about An SEO consultant for UK businesses
Can't see yours? Ask Ryan directly and you'll get a straight answer, usually the same day.
Ask on WhatsAppCan an SEO consultant in South Africa work on a UK website?
Yes. The work is done on the site, its content, its Google Business Profile and its tracking, all of which are managed online. Stryx works remotely and says so plainly.
Does Stryx do local SEO for UK businesses?
Yes. Local SEO includes Google Business Profile work. It is done remotely from South Africa.
Who does a UK client speak to?
Ryan Cumming, the founder and lead consultant. South Africa is 1 or 2 hours ahead of the UK, and calls are arranged at a time that suits both parties.
Do you guarantee rankings?
No. Rankings depend on many factors and no one can honestly guarantee a position on any search engine.
Do you build links?
Stryx does not buy links or use link schemes that put a site at risk. Links are earned by having pages and resources worth linking to.
Do you use AI to write content?
Stryx does not publish mass-generated AI copy that adds no value. Where AI tools are used on a project, the content still has to be worth reading.
What is content cannibalisation?
It is when several pages on the same website compete for the same search. Search engines cannot tell which page to show, so none of them performs as well as one clear page would.
Does SEO help me show up in ChatGPT?
Yes. AI models find you through search results, so the core SEO fundamentals come first. After that, the site can be optimised to give those models the information they need.
How do you measure whether SEO is working?
By real outcomes. Tracking is set up for bookings, calls and enquiries, so results are judged on business the site brings in and not on impressions alone.
Is SEO a once-off job?
No. SEO is a monthly service, because search results, competitors and your own business keep changing. A once-off SEO audit is a good place to start if you want to see where you stand first.
Start a project
Be the business they find first
Tell Ryan what you sell and who buys it. You'll get a straight answer on what's holding your website back and what to fix first. There's no obligation to go ahead.
More enquiries you can trace. You'll see which search, page or ad brought in each call, booking and form.
Higher in search results. On Google, in the map results and in AI answers, for the searches your customers make.
One person to talk to. Ryan answers on WhatsApp and sends a plain-language report on results every month.
