Industry
Websites and SEO for training providers, coaches and online courses
We design websites, run SEO and manage Google Ads for training providers, coaches, tutors and online course creators. People research carefully before they enrol or book a session. We build sites that explain your programmes clearly, prove the results, and make signing up or booking a call simple.
What learners and clients look for
Someone choosing a course, a training provider or a coach is making a decision about their time, their money and often their career. They compare options side by side, look for proof that it works and want to know exactly what happens after they sign up. A website that is vague about outcomes, dates or price loses them to one that is clear.
Websites for training providers
Training companies and accredited providers need more than a brochure. We build sites with:
- A page for every programme, with the outcomes, who it is for, format, duration, accreditation and the next intake.
- A course catalogue people can filter by topic, level or delivery method, online or in person.
- Corporate training pages for HR and learning managers, who buy differently from individual learners.
- Enquiry and enrolment forms that go to the right person, with the details your team needs to follow up.
See our web design service for how we plan and build sites like these.
Online course website design
If you sell courses online, your website is the shop front and the sales page. We design course landing pages that answer objections, show the curriculum and real student results, and connect to the platform that delivers the course, whether that is a learning management system on your own site or a hosted course platform. For launches and paid traffic, we build focused landing pages.
Websites and SEO for coaches
Coaching is personal, so the website has to be too. It should make clear who you help, the problem you solve, how you work and what it costs to start, with a simple way to book a discovery call. We write and structure your pages so they rank for the problems your clients search for, not just your name.
Getting found
People search for courses and coaches by topic, location and outcome: "project management course online", "leadership coach for managers", "accredited first aid training near me". Our SEO service targets those searches with programme pages, helpful articles and structured data that helps Google show your course details in search results. We also make sure AI assistants can describe and recommend your programmes accurately.
For intakes with a deadline, Google Ads and Meta campaigns fill seats quickly, tracked to enquiries and enrolments rather than clicks.
Who we work with
Our education and coaching clients include LDT Learning Solutions and Traverse Coaching. Every project is run by Ryan Cumming, the founder, from the first call to launch and after.
Clients in education & coaching
Websites
Sites we've built in this sector
LDT Learning Solutions Tutoring and online booking
Traverse Running coaching and biokinetics
Alyssa Burgess Life and wellness coaching
ED-SG International school placement
What we do
How we help education businesses win more work
Each service works on its own, and they work better together.
Web design & development
A fast site built around how your customers decide, with a booking or enquiry one tap away.
SEO & AI search
Found in Google, the map results and AI answers for the searches that bring in work.
Google Ads & PPC
Paid search and social measured in enquiries and bookings, not clicks.
Website care plans
Hosting, updates, backups and fixes, so the site keeps working long after launch.
Questions
Questions about working with us
Can't see yours? Ask Ryan directly and you'll get a straight answer, usually the same day.
Ask on WhatsAppCan you build a website that sells online courses?
Yes. We build course sales pages and connect them to the platform that delivers your course, either a learning management system on your own WordPress site or a hosted course platform. We help you choose based on how many courses you sell, how you want to take payment and who needs to manage it.
Do you work with accredited training providers?
Yes. We build programme pages that show accreditation, outcomes, intake dates and entry requirements clearly, plus separate pages for companies buying training for their staff. We can also connect enquiry forms to your CRM or student system.
What should a coaching website include?
A clear statement of who you help and with what, how your coaching works, proof such as client stories, an honest idea of price or how to find out, and an easy way to book a discovery call. Pages that address the specific problems your clients search for help you rank and convert.
How do people find courses on Google?
Mostly by topic and outcome, often with words like online, near me, accredited or certificate. Well-structured programme pages, course schema, helpful articles on the topic and a Google Business Profile for in-person training all help you appear for those searches.
Can you help fill a specific intake or launch?
Yes. For a dated intake or launch we build a focused landing page and run Google Ads or Meta campaigns aimed at people ready to enrol, tracked to enquiries and sign-ups. SEO then builds steady demand for the intakes that follow.
Start a project
Be the business they find first
Tell Ryan what you sell and who buys it. You'll get a straight answer on what's holding your website back and what to fix first. There's no obligation to go ahead.
More enquiries you can trace. You'll see which search, page or ad brought in each call, booking and form.
Higher in search results. On Google, in the map results and in AI answers, for the searches your customers make.
One person to talk to. Ryan answers on WhatsApp and sends a plain-language report on results every month.
