Web Design & Development
Landing Page Design
Stryx Collective designs and builds landing pages for advertising campaigns: one page, one offer and one action. Each page is matched to the ad and the search that brought the visitor, built to load fast on mobile, and tracked so you can see which campaigns produce enquiries or sales.
Why not send ads to your home page
A home page has to speak to everyone. Someone who clicked an ad wants one thing, and the page they land on should give them that and nothing else. A landing page removes the choices that pull a visitor away from the action you are paying for.
What goes on a landing page
- A headline that matches the ad The visitor should see at once that they are in the right place.
- The offer What they get, said plainly.
- Proof Real reviews, results or client names. Nothing invented.
- One call to action A form, a call or a booking, repeated down the page.
- A short form Only the fields you need to follow up.
- Answers The questions that stop people enquiring, dealt with on the page.
Built for the campaign
- Matched to the message Different ad groups can have their own version of the page, so the words on the page match the search.
- Fast on mobile Paid clicks are lost when a page is slow to load.
- On your domain The page lives on your website or on a subdomain, and follows your brand.
Tracked properly
A landing page that is not tracked cannot be improved. Form submissions, calls and bookings are set up as conversions in Google Analytics and in your ad platform, so that spend can be judged on enquiries and sales and not on clicks.
Stryx also manages Google Ads campaigns, so the ad and the page can be planned together.
Improving the page
A split test needs enough visitors to mean anything. On campaigns with high traffic, one element is tested at a time. On smaller campaigns, changes are made on the evidence available: what the search terms show, where visitors stop and what people ask when they enquire.
How it works
How a landing page project runs
- 01
Brief
The offer, the audience, the campaign and the action you want.
- 02
Outline and copy
The page is outlined and written around the search and the ad.
- 03
Design
The page is designed in your brand.
- 04
Build
The page is built, with the form connected to your inbox or CRM.
- 05
Tracking
Conversions are set up and tested.
- 06
Launch
The page goes live and the campaign is pointed at it.
What you get
Everything that's included
- A landing page, written, designed and built
- A form connected to your inbox or CRM
- Conversion tracking, set up and tested
- Versions for different ad groups, where scoped
Some of the 80+ businesses we work with
Questions
Questions about Landing Page Design
Can't see yours? Ask Ryan directly and you'll get a straight answer, usually the same day.
Ask on WhatsAppWhat is the difference between a landing page and a website?
A website covers everything a business does. A landing page covers one offer and asks for one action, and is built for visitors arriving from a specific campaign.
Do I need a separate landing page for each campaign?
Not always. Campaigns with the same offer can share a page. Campaigns with different offers or audiences do better with their own.
Can you build a landing page on my existing website?
Usually, yes. Where the existing site makes that difficult, the page can live on a subdomain.
Do you run the ads as well?
Yes. Stryx manages Google Ads campaigns, so the ad and the landing page can be planned together.
How long does a landing page take?
A single page is much quicker than a full website. The timeline is set out in your quote and depends on how quickly copy and feedback come back.
Start a project
Be the business they find first
Tell Ryan what you sell and who buys it. You'll get a straight answer on what's holding your website back and what to fix first. There's no obligation to go ahead.
More enquiries you can trace. You'll see which search, page or ad brought in each call, booking and form.
Higher in search results. On Google, in the map results and in AI answers, for the searches your customers make.
One person to talk to. Ryan answers on WhatsApp and sends a plain-language report on results every month.
