Google Ads & PPC Management
Facebook and Instagram ads management (Meta Ads)
Meta Ads are paid campaigns on Facebook and Instagram. They reach people based on who they are and what interests them, often before they start searching. Stryx Collective runs Meta campaigns alongside Google Ads, with the same tracking and reporting, so you can see which platform brings enquiries and bookings for your budget.
How Meta Ads differ from Google Ads
Google Search Ads catch people who are already looking. Meta Ads find people who match your customers but are not searching yet. That makes Meta strong for:
- Building demand for something people do not know to search for
- Visual products and experiences, such as villas, food, fashion or events
- Retargeting people who visited your site but did not enquire or buy
- Reaching lookalikes of your existing customers
How Stryx runs Meta campaigns
- Tracking first The Meta pixel and conversion events set up so conversions are counted accurately. See conversion tracking.
- Audiences Customer lists, website visitors and lookalike audiences, alongside the broad targeting Meta now favours.
- Creative that fits the feed Images and video sized and written for how people scroll on Facebook and Instagram.
- Testing Different creative and messages tested against each other to find what works.
- Landing pages People sent to pages that continue the message of the ad. See landing page design.
- Optimisation and reporting Budget moved to what brings results, with a monthly report in plain language.
Your accounts, your budget
Your Meta Business account and ad account sit in your name. Your ad budget is paid straight to Meta, and the management fee is billed separately.
Meta and Google together
Many businesses do best with both: Google Search to catch people who are looking, and Meta to reach people before they search and to bring back visitors who did not convert. Running both with one set of tracking shows what each contributes. See Google Ads and PPC management.
Rules for some industries
Some sectors, such as healthcare, finance and housing, have extra restrictions on how Meta ads can be targeted and what they can say. Campaigns are planned within those rules from the start.
How it works
How a Meta Ads campaign runs
- 01
Kick-off
Goals, audience, offer and budget.
- 02
Tracking
Meta pixel and conversion events set up and tested.
- 03
Creative and audiences
Ads prepared and audiences built.
- 04
Launch
Typically within two weeks of agreement.
- 05
Test and optimise
Creative and audiences tested, budget moved to what works, with a monthly report.
What you get
Everything that's included
- Meta pixel and conversion tracking set up
- Audience strategy, including retargeting and lookalikes
- Ad creative and copy for Facebook and Instagram
- Ongoing testing and optimisation
- Monthly reporting on enquiries, bookings and cost per result
Some of the 80+ businesses we work with
Questions
Questions about Facebook and Instagram ads management (Meta Ads)
Can't see yours? Ask Ryan directly and you'll get a straight answer, usually the same day.
Ask on WhatsAppShould I advertise on Facebook and Instagram or Google?
It depends on whether people already search for what you offer. Google catches active searches. Meta reaches people before they search. Many businesses benefit from both.
Who owns the Meta ad account?
You do. The Business account and ad account are in your name, and Stryx works in them with access you grant.
Is the ad budget included in your fee?
No. Your budget is paid directly to Meta, and the management fee is billed separately.
Do you create the ads?
Yes. Ad copy is written and creative prepared for each campaign, using your photography and video where it is available.
Can you retarget people who visited my website?
Yes, once the Meta pixel is installed and your site's privacy notice covers it.
Start a project
Be the business they find first
Tell Ryan what you sell and who buys it. You'll get a straight answer on what's holding your website back and what to fix first. There's no obligation to go ahead.
More enquiries you can trace. You'll see which search, page or ad brought in each call, booking and form.
Higher in search results. On Google, in the map results and in AI answers, for the searches your customers make.
One person to talk to. Ryan answers on WhatsApp and sends a plain-language report on results every month.
