SEO & AI Search Optimisation
SEO Audit
An SEO audit is a structured review of how a website performs in search and why. Stryx Collective audits a site across design, structure, user experience, content and technical SEO, sets out the current position and suggestions for each, and ends with recommendations ranked in three priority tiers, so you know what to fix first.
What the audit covers
A Stryx audit looks at the whole site, because search performance rarely comes down to one thing:
- Design and brand alignment Whether the site looks and reads like the business it represents, and builds trust with the people it is for.
- Navigation and structure How pages are organised, whether visitors and search engines can find the important ones, and whether pages compete with each other.
- User experience How easy it is to use the site on a phone and a desktop, and where visitors are likely to give up.
- Content and SEO Keywords, page titles, headings, content quality and gaps, internal links and structured data.
- Technical SEO Crawling, indexing, redirects, speed and the errors Search Console reports. See technical SEO.
How findings are written
Every area is written up the same way:
- Current position What the site does today, in plain language.
- Suggestions What should change, and why it matters.
That makes the audit readable by the people who run the business, not just by developers.
Recommendations in three priority tiers
The audit ends with every recommendation ranked into three tiers:
- High priority Problems that are costing you visibility or enquiries now, or quick fixes with a large effect.
- Medium priority Improvements that matter but can follow the first round.
- Lower priority Refinements for when the important work is done.
A long list of issues with no order to it is hard to act on. The tiers turn the audit into a plan.
What happens after the audit
You can take the audit to your own team or developer, or Stryx can do the work. Because Stryx builds and maintains websites as well as optimising them, the fixes can be made in the site itself. Many audits lead into ongoing SEO, a redesign where the problems are in the foundation, or both. If the site is built well, Stryx keeps it.
If your main question is how AI tools see your business, the AI visibility audit is the better starting point.
How it works
How an audit runs
- 01
Access
Read access to Search Console and Analytics, where you have them.
- 02
Review
The site is reviewed across the five areas.
- 03
Write up
Current position and suggestions for each area.
- 04
Prioritise
Recommendations ranked into three tiers.
- 05
Walk through
The findings are taken through with you, so the next steps are clear.
What you get
Everything that's included
- A written audit across design, structure, user experience, content and technical SEO
- The current position and suggestions for each area
- Recommendations ranked in three priority tiers
- A walk-through of the findings
Some of the 80+ businesses we work with
Questions
Questions about SEO Audit
Can't see yours? Ask Ryan directly and you'll get a straight answer, usually the same day.
Ask on WhatsAppWhat is an SEO audit?
A structured review of how a website performs in search and why, ending with a list of what to fix.
What does a Stryx audit cover?
Design and brand alignment, navigation and structure, user experience, content and SEO, and technical SEO.
Will I know what to do first?
Yes. Every recommendation is ranked into one of three priority tiers, so the most important work is clear.
Can you fix what the audit finds?
Yes. Stryx builds and maintains websites, so the fixes can be made in the site itself. You can also give the audit to your own developer.
Do I need an audit before starting SEO?
It is the usual first step, because it shows where the site stands and what will make the biggest difference.
Start a project
Be the business they find first
Tell Ryan what you sell and who buys it. You'll get a straight answer on what's holding your website back and what to fix first. There's no obligation to go ahead.
More enquiries you can trace. You'll see which search, page or ad brought in each call, booking and form.
Higher in search results. On Google, in the map results and in AI answers, for the searches your customers make.
One person to talk to. Ryan answers on WhatsApp and sends a plain-language report on results every month.
