SEO & AI Search Optimisation
SEO Consulting
SEO consulting is advice and direction, not done-for-you work. Stryx Collective works as an SEO consultant for businesses that have their own marketing team, content writers or developer, setting the strategy, reviewing the work and answering the questions that come up, so the team spends its time on what will actually move results.
Who it suits
- Businesses with an in-house marketer who needs a senior second opinion
- Teams with writers who need direction on what to write and how to structure it
- Companies with their own developer, who need to know exactly what to change for search
- Businesses planning a rebuild or migration, who want SEO in the plan before the work starts
- Agencies that want specialist SEO input on a client project
What consulting covers
- Strategy Which searches matter, which pages should target them, and in what order to do the work.
- Site structure One topic per page, so pages do not compete with each other, and an internal linking plan to support it.
- Content direction Briefs and reviews for your writers, so new pages are written for the person searching.
- Technical guidance Clear, specific instructions your developer can act on. See technical SEO.
- AI search How to shape pages so AI tools can find and use them. See AI search optimisation.
- Measurement Tracking set up for the outcomes that matter, such as enquiries and bookings, so the team is judged on results and not on impressions.
- Review before launch Rebuilds and migrations checked for redirects and structure before they go live.
Why a consultant who builds
Much SEO advice fails at the hand-off, because the person giving it has never had to build it. Stryx designs, builds and maintains websites as well as doing SEO, so recommendations come with an understanding of what is practical on your platform and what it will take to implement.
What it is not
Consulting does not replace the work. If you do not have the people to carry out the recommendations, a monthly SEO engagement, where Stryx does the work, is the better fit.
How it is arranged
Consulting can be a once-off strategy session, a review of a specific project, or an ongoing monthly arrangement with regular calls and reviews. The scope is agreed up front.
How it works
How consulting runs
- 01
Understand the starting point
The site, the team, the goals and what has been tried.
- 02
Set the strategy
Priorities, page targets and the order of work.
- 03
Brief the team
Clear briefs for writers and developers.
- 04
Review
Work is reviewed before and after it goes live.
- 05
Adjust
Results are checked against enquiries and bookings, and the plan is updated.
What you get
Everything that's included
- An SEO strategy with priorities and page targets
- Briefs for your writers and developer
- Reviews of work before and after it goes live
- Regular calls, where the arrangement is ongoing
Some of the 80+ businesses we work with
Questions
Questions about SEO Consulting
Can't see yours? Ask Ryan directly and you'll get a straight answer, usually the same day.
Ask on WhatsAppWhat does an SEO consultant do?
Sets the SEO strategy, gives your team clear direction and reviews their work, rather than doing all of the work themselves.
Do I need an SEO consultant or an SEO agency?
If you have people to carry out the work, a consultant gives them direction. If you do not, a done-for-you SEO service is the better fit.
Can you work with our developer?
Yes. Recommendations are written as specific instructions a developer can act on, and Stryx can review the changes.
Can you advise on a website rebuild?
Yes. SEO input before a rebuild or migration is one of the most valuable times to get it, because it protects the visibility the old site earned.
Is consulting once-off or ongoing?
Either. It can be a single strategy session, a project review or an ongoing monthly arrangement.
Start a project
Be the business they find first
Tell Ryan what you sell and who buys it. You'll get a straight answer on what's holding your website back and what to fix first. There's no obligation to go ahead.
More enquiries you can trace. You'll see which search, page or ad brought in each call, booking and form.
Higher in search results. On Google, in the map results and in AI answers, for the searches your customers make.
One person to talk to. Ryan answers on WhatsApp and sends a plain-language report on results every month.
