Service
SEO & AI Search Optimisation
Stryx Collective provides SEO services built on the fundamentals: pages built correctly, one topic per page, and content that is worth reading. That is also what gets a business found in AI answers, because AI models find you through search results first. Stryx does not use black-hat link building or mass-generated copy.
What goes wrong with most SEO
A lot of agencies say they do SEO. Look at the pages they have built and the work often is not there:
- Pages are not built correctly The basics that let a search engine understand a page are missing or wrong.
- Content cannibalisation Several pages on the same site compete for the same search, so none of them ranks well.
- Keyword mixing Keywords that belong on different pages are pushed onto one.
- Sketchy link building Links bought or placed in ways that put the site at risk.
- Mass-generated AI copy Pages produced in bulk that add no value for the person reading them.
- Reporting on the wrong numbers Reports that focus on impressions and reach do not answer the question that matters: did this lead to more bookings or enquiries?
How Stryx does it
- Research first Keyword research, competitor analysis, market research and a content gap analysis show where the opportunity is.
- One topic per page The site is structured so every page has its own job and pages do not compete with each other.
- A solid foundation Clean URLs, structured content, schema markup and a correct heading structure on every page.
- Technical SEO The site is built so search engines can crawl, understand and index it, and the sitemap is submitted to Google.
- Redirects when a site changes When a site is rebuilt or moved to a new platform, old URLs are mapped to the new ones so existing search visibility is kept.
- Content with a reason to exist Each page is written for the person searching.
- Measured on real outcomes Tracking is set up for bookings, calls and enquiries, so decisions are based on results and not on vanity metrics.
- No black-hat techniques
SEO and AI search
To show up in ChatGPT and other AI tools, the core SEO has to be right first. AI models need to find you in the search results before they can use you in an answer. Once that is in place, the site is shaped to give those models the information they need in an easy-to-digest form. See AI search optimisation.
How SEO is offered
SEO is a monthly service. It starts with research and set-up, and then continues as ongoing work to grow the site's organic traffic and the enquiries that come from it. The ongoing work depends on the site, and usually draws on:
- Technical SEO, so the site can be crawled and indexed cleanly
- Content strategy, with topics planned so the site builds authority on the subjects it wants to be known for
- Local SEO, including Google Business Profile work, for businesses that serve an area
- Schema markup, so search engines and AI tools read the business correctly
- Competitor gap analysis, to find what competitors rank for that you do not
Where a once-off view is more useful, start with an SEO audit or an AI visibility audit. If you have your own marketing team, SEO consulting gives them a second pair of hands and eyes.
Specific services
No ranking guarantees
Where a site ranks depends on many factors, and no one can honestly guarantee a position on any search engine. Stryx does not.
How it works
How an SEO engagement runs
- 01
Research
Keywords, competitors, the market and the gaps in your current content.
- 02
Fix the foundation
Technical problems, page structure, cannibalisation and tracking are put right first. Where an Analytics, Search Console or Google Business Profile account is missing, it is opened in your name, and Stryx is added as a user. Before the monthly work starts, you and Stryx agree what counts as a result and test that it is being recorded.
- 03
Plan
Topics are mapped so each page has one job, and the order of work is set by what will move the business most.
- 04
Build
Pages are improved or written, schema is added and local listings are worked on, month by month.
- 05
Measure
Results are judged on enquiries, calls and bookings, and the plan is adjusted.
What you get
Everything that's included
- Keyword research
- Competitor and market research
- A content gap analysis
- An opportunity report
- A topic plan with one job per page
- Tracking for the actions that matter to the business
- Ongoing monthly SEO work against that plan
Some of the 80+ businesses we work with
Questions
Questions about SEO & AI Search Optimisation
Can't see yours? Ask Ryan directly and you'll get a straight answer, usually the same day.
Ask on WhatsAppDo you guarantee rankings?
No. Rankings depend on many factors and no one can honestly guarantee a position on any search engine.
Do you build links?
Stryx does not buy links or use link schemes that put a site at risk. Links are earned by having pages and resources worth linking to.
Do you use AI to write content?
Stryx does not publish mass-generated AI copy that adds no value. Where AI tools are used on a project, the content still has to be worth reading.
What is content cannibalisation?
It is when several pages on the same website compete for the same search. Search engines cannot tell which page to show, so none of them performs as well as one clear page would.
Does SEO help me show up in ChatGPT?
Yes. AI models find you through search results, so the core SEO fundamentals come first. After that, the site can be optimised to give those models the information they need.
How do you measure whether SEO is working?
By real outcomes. Tracking is set up for bookings, calls and enquiries, so results are judged on business the site brings in and not on impressions alone.
Is SEO a once-off job?
No. SEO is a monthly service, because search results, competitors and your own business keep changing. A once-off SEO audit is a good place to start if you want to see where you stand first.
Start a project
Be the business they find first
Tell Ryan what you sell and who buys it. You'll get a straight answer on what's holding your website back and what to fix first. There's no obligation to go ahead.
More enquiries you can trace. You'll see which search, page or ad brought in each call, booking and form.
Higher in search results. On Google, in the map results and in AI answers, for the searches your customers make.
One person to talk to. Ryan answers on WhatsApp and sends a plain-language report on results every month.
