Case study
LDT Learning Solutions: rebrand, website and online booking
A South African education company, renamed from LDT Tutors, with a new brand and a WordPress site whose online booking cut the time it takes a family to book a session by 85%.
- Result
- Booking time cut by 85%
- Client
- LDT Learning Solutions
- Live site
- ldtlearningsolutions.com
The problem
LDT Learning Solutions offers tutoring and academic support to students from Grade 0 to 12 across South Africa. It started as LDT Tutors, and over the years it grew well beyond tutoring.
The name and brand still said "tutoring service", so they no longer fitted the business. The brand needed to speak to a new, more discerning audience, mainly parents, and present LDT as a full educational partner rather than a single service.
Booking was the other problem. Each session was arranged by hand: checking available times, matching them to the student's timetable and taking payment. With all the back-and-forth, a single booking could take 35 minutes or more.
What we did
Brand
Stryx renamed the company from LDT Tutors to LDT Learning Solutions and built the brand around the new name:
- a logo suite with submarks and colour variants
- a new colour palette
- brand photography
- a CI kit: email signatures, business cards, letterheads, presentation folders and branded artwork
- social media and presentation templates
Website
With the brand in place, Stryx redesigned and rebuilt the website on WordPress, so the team could manage every service from one place and add new ones as they grow.
The site was built around a fully automated booking system with live availability and online payment, so families can book and pay for a session without any back-and-forth. It also includes e-commerce and a foundational SEO setup.
Results
What changed for LDT Learning Solutions
- 01
Booking time cut by 85%
Families now book a session online in minutes instead of 35 minutes or more, which saves the team over 30 minutes of admin per session.
- 02
More organic traffic
since launch, from the foundational SEO work.
- 03
A brand parents trust
and one that names the full range of services from the first visit.
- 04
Room to grow
The team adds new services through the CMS, and a second phase of features is planned.
Visit ldtlearningsolutions.com
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